In the era of global governance, governing is no longer the sole prerogative of state actors. Going forward, government and civil society are called upon to establish natural partnerships and creative alliances of opportunity,
in order to meet current and future challenges.

A paradigm shift – enabled by the emergence of WBU – is necessitated by growing transnational integration trends. The answers to the problems of globalization can no longer derive from the implementation of the only means of classical diplomacy, but must be sought in the participative and cooperative interaction between politics, diplomacy, the economy and society.

Our vision is therefore fundamentally positive and optimistic of international relations, because we believe that the increase in the wealth of countries, the rise in their GDP will contribute to the well-being of the most fragile economies and the most prone to conflict. Thus allowing to increase the rates of employment, happiness and prosperity.

This is why classical diplomacy is transformed by passing from a field of purely interstate relations to a field of state/non-state relations which gives rise to a political network between diplomacy and transnational corporations. In the context of this transformation, corporate diplomacy can offer liaison elements and appropriate tools.